‘Tiktoker’ is the Gen Z career of choice in Kenya, over doctors & lawyers. They have good reasons.“The social media influencer age has reshaped how young Kenyans think about work and life Odipo Dev study reveals.May 11May 11
Over 80% of Kenyans Still Don’t Trust Online Influencers, But there is some good newsIn early 2019, we published the results of our first full year of tracking and analysing influencer activity in Kenya. It was a…Feb 25, 2020Feb 25, 2020
Is hard hitting Kenyan news being drowned out on social media?We analysed over 170,000 Kenyan news posts on Facebook and Instagram to see what it would tell us about Kenyans’ relationship with the…Feb 18, 2020Feb 18, 2020
Have Brands Been Paying Leading Kenyan Influencers for Fake Engagement?Earlier this year, we released data on the perceptions and attitudes of Kenyans towards influencers. Key points that stood in this context…Jul 17, 20191Jul 17, 20191
82% of Kenyans think influencer marketing doesn’t affect their purchases, but wait, there’s more…This is the first in a series of insights we’ll be publishing based on data from our our influencer intelligence product, KingMaker.Feb 24, 2019Feb 24, 2019
Vaccination in Kenya has a Fake News Problem; And its Not Happening OnlineWhen you come across the term ‘fake news’, you will most likely think it has something to do with politics. This is because the majority…Jan 14, 20191Jan 14, 20191
A Robot Watched Raila’s Debate Performance, Here’s What It FoundFrom our previous analyses of the 2017 Kenyan Presidential debate, it was abundantly clear how big a deal President Kenyatta’s absence at…Aug 3, 20171Aug 3, 20171
3 Things We Discovered From 3 Months of Investigating Fake News in Kenya1. Mainstream News Trumps Fake NewsJul 12, 20171Jul 12, 20171
Kenyan Brands & The Olympics: The Winners & LosersThe Summer Olympics came round last month, and just like on the global scene, it took over Kenya’s social and media spheres for the…Sep 21, 2016Sep 21, 2016
