PinnedThe Podcasters are coming.Kenyan podcasting has reached a critical tipping point in audience reach, engagement and its reshaping Kenya’s media landscape.Apr 17Apr 17
KENYA CHANGED FOREVER ON JUNE 25TH. HERE IS HOW WE CONSUMED THE NEWS AS IT HAPPENED.While alternative outlets, influencers & podcasts may not be classified as hard news sources, they are shaping news distribution in Kenya.Nov 22, 2024Nov 22, 2024
‘Tiktoker’ is the Gen Z career of choice in Kenya, over doctors & lawyers. They have good reasons.“The social media influencer age has reshaped how young Kenyans think about work and life Odipo Dev study reveals.May 1, 2024A response icon1May 1, 2024A response icon1
Big Dick Politics and how Kenyan news fails womenBy Patricia AndagoMar 24, 2021A response icon1Mar 24, 2021A response icon1
Over 80% of Kenyans Still Don’t Trust Online Influencers, But there is some good newsIn early 2019, we published the results of our first full year of tracking and analysing influencer activity in Kenya. It was a…Feb 25, 2020Feb 25, 2020
Is hard hitting Kenyan news being drowned out on social media?We analysed over 170,000 Kenyan news posts on Facebook and Instagram to see what it would tell us about Kenyans’ relationship with the…Feb 18, 2020Feb 18, 2020
Have Brands Been Paying Leading Kenyan Influencers for Fake Engagement?Earlier this year, we released data on the perceptions and attitudes of Kenyans towards influencers. Key points that stood in this context…Jul 17, 2019A response icon1Jul 17, 2019A response icon1
82% of Kenyans think influencer marketing doesn’t affect their purchases, but wait, there’s more…This is the first in a series of insights we’ll be publishing based on data from our our influencer intelligence product, KingMaker.Feb 24, 2019Feb 24, 2019
Vaccination in Kenya has a Fake News Problem; And its Not Happening OnlineWhen you come across the term ‘fake news’, you will most likely think it has something to do with politics. This is because the majority…Jan 14, 2019A response icon1Jan 14, 2019A response icon1
A Robot Watched Raila’s Debate Performance, Here’s What It FoundFrom our previous analyses of the 2017 Kenyan Presidential debate, it was abundantly clear how big a deal President Kenyatta’s absence at…Aug 3, 2017A response icon1Aug 3, 2017A response icon1
